Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluces.top, place orders, use our services, or interact with us in any way. Please read this policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable data protection regulations.

1. About Us

Pizza Luce is a food service business operating in the United States. We are dedicated to providing our customers with delicious food and an excellent dining experience. As part of our operations, we collect and process personal information to serve you better.

2. Information We Collect

We collect various types of information in connection with your use of our website, services, and your interactions with our business. The categories of personal information we collect include the following:

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, sign up for our newsletter, or contact us directly, we may collect:

• Full name
• Email address
• Phone number
• Mailing and delivery address
• Date of birth (where applicable, for age verification or promotional purposes)
• Username and password (if you create an account)
• Profile photo or avatar (if voluntarily submitted)

2.2 Payment and Financial Information

When you make a purchase or place an online order, we may collect payment-related information, including:

• Credit card or debit card number (processed securely through our payment processors)
• Billing address
• Transaction history and order details
• Payment method type

2.3 Order and Transaction Information

In connection with the food ordering and delivery services we provide, we collect:

• Items ordered, customizations, and dietary preferences
• Order history and frequency
• Delivery address and delivery instructions
• Special requests or notes
• Customer feedback and reviews

2.4 Usage and Technical Data

When you visit our website, we automatically collect certain technical information about your device and how you interact with our online platform, including:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited, time spent on each page, and links clicked
• Referring website or URL
• Search queries entered on our website
• Date and time of visit
• Error logs and crash reports

2.5 Location Data

We may collect precise or approximate location information in connection with delivery services or to show you nearby restaurant locations. Location data may be collected:

• Through your device's GPS or location services (with your permission)
• Based on your IP address
• From the delivery address you provide during checkout

2.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. Please refer to Section 8 of this Privacy Policy for more detailed information about our use of cookies.

2.7 Communications Data

When you contact us through email, phone, online forms, or social media, we collect the content of your communications, including:

• Customer support inquiries and correspondence
• Feedback and complaints
• Reviews and ratings submitted by you
• Survey responses

2.8 Marketing Preferences

We collect information about your preferences for receiving marketing communications from us, including which promotional emails, offers, or newsletters you have opted into or out of.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. These include, but are not limited to, the following:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders and transactions
• Coordinating delivery or pickup services
• Managing your account and maintaining your order history
• Processing payments and issuing receipts or invoices
• Sending order confirmations, status updates, and delivery notifications
• Responding to your inquiries, customer service requests, and complaints

3.2 Website and Service Improvement

• Analyzing website traffic and user behavior to improve the user experience
• Identifying and resolving technical issues, bugs, or errors
• Developing new features, products, and services
• Conducting internal research and analytics to understand customer preferences
• Personalizing the content and recommendations you see on our website

3.3 Marketing and Promotions

• Sending you promotional emails, newsletters, and special offers (only with your consent or as permitted by applicable law)
• Notifying you about new menu items, limited-time offers, and seasonal promotions
• Running loyalty programs and reward campaigns
• Displaying personalized advertisements on our website and on third-party platforms
• Conducting surveys and collecting feedback to improve our marketing communications

You have the right to opt out of receiving marketing communications from us at any time. See Section 7 for information on exercising your rights.

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations
• Detecting, preventing, and investigating fraudulent or unauthorized activity
• Enforcing our Terms of Service and other agreements
• Responding to legal requests, court orders, subpoenas, or regulatory inquiries
• Protecting the rights, safety, and property of our business, employees, and customers

3.5 Business Operations

• Managing our business operations, including accounting and financial reporting
• Communicating with vendors, partners, and service providers
• Evaluating and executing potential mergers, acquisitions, or business restructuring

4. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties for their own marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We may share your personal information with trusted third-party service providers who assist us in operating our business and delivering our services. These may include:

• Payment processors — to securely process your transactions
• Delivery and logistics partners — to fulfill your food delivery orders
• Cloud hosting and IT service providers — to host our website and store data
• Email and SMS marketing platforms — to send you communications
• Analytics providers (e.g., Google Analytics) — to analyze website traffic and usage
• Customer support platforms — to manage support tickets and communications

All third-party service providers are required to handle your personal information in accordance with our instructions and applicable privacy laws, and they are not permitted to use your information for their own independent purposes.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, or subpoena
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible fraud or wrongdoing
• Protect the personal safety of our customers, employees, or the public

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our business assets, your personal information may be transferred to the acquiring entity. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your personal information with other third parties when you have given us your explicit consent to do so.

4.5 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, for industry analysis, research, marketing, and other business purposes.

5. Data Security

We take the protection of your personal information seriously and implement a range of technical, administrative, and physical security measures to safeguard your data against unauthorized access, disclosure, alteration, or destruction.

5.1 Security Measures We Employ

• SSL/TLS Encryption: Our website uses Secure Sockets Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Access Controls: Access to personal data is restricted to authorized personnel who need the information to perform their job functions.
• Password Hashing: User passwords are stored using industry-standard cryptographic hashing algorithms and are never stored in plain text.
• Regular Security Audits: We periodically review our data security practices and systems to identify and address potential vulnerabilities.
• PCI-DSS Compliance: Payment card data is processed by payment providers who comply with Payment Card Industry Data Security Standards (PCI-DSS).
• Firewalls and Intrusion Detection: We deploy firewall protection and monitoring systems to detect and prevent unauthorized access attempts.

5.2 Limitations

While we strive to protect your personal information, no method of data transmission or storage is completely secure. We cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities in accordance with applicable laws.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Our data retention practices are as follows:

When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our data retention schedule.

7. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We honor these rights in accordance with applicable United States privacy laws, including the CCPA/CPRA for California residents and other applicable state privacy laws.

7.1 Rights Available to All Users

• Right to Know: You have the right to know what personal information we collect about you, how we use it, and with whom we share it.
• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Opt Out of Marketing: You can opt out of receiving marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know (Expanded): The right to know the categories of personal information collected, used, disclosed, and sold or shared, and the purposes for which it was used.
• Right to Data Portability: The right to receive your personal information in a portable, structured, and machine-readable format.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. However, if this practice changes, you will have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit how we use or disclose sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. You will not receive a lower quality of service or be charged higher prices for exercising your rights.

7.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using the information below. We will respond to your verified request within 45 days, with a possible extension of an additional 45 days where reasonably necessary. We may need to verify your identity before processing your request.

You may also designate an authorized agent to submit requests on your behalf. We will require written proof of authorization before processing requests from authorized agents.

8. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. This section provides a brief overview of our cookie practices.

8.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how users interact with their site.

8.2 Types of Cookies We Use

8.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling certain cookies may affect the functionality of our website. You can also opt out of analytics tracking by using tools such as the Google Analytics Opt-Out Browser Add-On.

For more detailed information about our use of cookies and how to manage your preferences, please refer to our full Cookie Policy.

9. Children's Privacy

Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, as protected by the Children's Online Privacy Protection Act (COPPA), or from minors under the age of 18 without verifiable parental consent.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take prompt steps to delete such information from our systems.

We do not intentionally target or market our services to minors. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will delete that information as quickly as possible.

10. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily processed and stored on servers located within the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services from outside the United States, you consent to the transfer of your personal information to the United States in accordance with this Privacy Policy. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

If you are located in a jurisdiction with specific requirements for cross-border data transfers (such as the European Economic Area), please note that we may rely on appropriate safeguards to legitimize such transfers, including Standard Contractual Clauses or your explicit consent, where applicable.

11. Third-Party Links and Platforms

Our website may contain links to third-party websites, social media platforms, and other external services. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to their websites or services. We encourage you to review the privacy policies of any third-party websites you visit before submitting personal information to them.

Third-party services that may be integrated into or linked from our website include:

• Social media platforms (e.g., Facebook, Instagram, Twitter/X)
• Third-party food delivery platforms
• Online review and rating services
• Maps and navigation services (e.g., Google Maps)
• Payment processing services

12. Marketing Communications and Opt-Out

With your consent, we may send you marketing communications including promotional emails, newsletters, special offers, and updates about new menu items and services at Pizza Luce.

12.1 How to Opt Out

You can opt out of receiving marketing communications from us at any time by:

• Clicking the "Unsubscribe" link found at the bottom of any marketing email we send you
• Emailing us at [email protected] with the subject line "Unsubscribe"
• Logging into your account and updating your communication preferences

Please allow up to 10 business days for your opt-out request to be processed. Please note that even after opting out of marketing communications, you may still receive transactional or service-related communications (e.g., order confirmations, delivery updates).

13. California Privacy Rights (CCPA/CPRA Notice)

This section applies specifically to residents of the State of California and supplements the information provided in this Privacy Policy. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information.

13.1 Categories of Personal Information Collected in the Last 12 Months

We do not sell or share your personal information with third parties for their own marketing purposes. If this practice changes, we will update this policy and provide you with the opportunity to opt out.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes to this policy, we will:

• Post the updated policy on this page with a revised "Last Updated" date
• Notify registered users via email (where required by law)
• Display a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Filing a Complaint

If you believe that we have violated your privacy rights or applicable data protection laws, we encourage you to first contact us directly so we can attempt to resolve your concern.

If you are a California resident and are unsatisfied with our response, you may file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

For residents of other states, you may also contact your state attorney general's office or relevant consumer protection authority.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

We will make every effort to respond to your privacy-related inquiries within 30 days of receipt. For verified consumer requests under the CCPA/CPRA, we will respond within 45 days, with a possible extension of an additional 45 days where necessary.